Looking for a

SaaS Marketing Agency?

Marketing for SaaS companies requires a measured and strategic approach that reaches buyers on each level of the sales funnel. SaaS companies often can acquire leads through SaaS free trials, but only 2% of those leads become paying customers. At Roketto, we provide predictable and scalable growth as a SaaS marketing agency to ensure the conversion rate is greater than 2%. We do this by creating high converting SaaS trials, educational content and acquiring leads at every stage of the sales cycle.

We’re a certified HubSpot and Google partner agency, and have been marketing businesses for eight years and counting. In that time, we’ve developed a proven track record for helping SaaS companies grow their businesses.

Roketto - Top Digital Agencies 2017 by Clutch Roketto - Hubspot Certified Partner Roketto - Google Partner

The SaaS Marketing Process

Whether it’s B2C or B2B, SaaS marketing presents challenges that are unique to this specialized industry. It takes a dedication to understanding the product, the buyers and the end-users.

Once we have a strong understanding of the service and the ideal customers, we can begin to build a customized SaaS marketing plan that is highly compatible with prospective buyers.

To be successful, you will need thorough research, accurate monitoring and analyzing of analytics, and a well-planned campaign from an experienced team. A team that can think both creatively and strategically to incorporate SEO, SEM, Adwords and email marketing into the campaign, while understanding how to reach your buyer personas at each stage of their journey.

What You’ll Get Working With Roketto

SaaS Marketing Agency

Account Manager

Your account manager is an experienced SaaS professional who steers the ship and is there for you every step of the way. They’ll be your go-to Roketto contact.

Marketing Strategist

Our SaaS marketing experts develop strategic plans and work with you on key content marketing initiatives to help achieve your business goals. This is when we work on leads becoming customers.

Implementation Team

Our team of highly skilled web developers and designers take care of your digital needs. This includes creating interactive online experiences, graphic and form creation, technical implementation and more to build a solid foundation for marketing and growth.

12-Month Marketing Plan

A comprehensive plan that’s broken up by month to showcase your target customers, business goals and strategies that are in place.

Editorial Content Calendar

The editorial calendar is used to organize and manage content on all platforms, buyer personas, stages of the buyer’s journey and SMART goals, all in one place.

Weekly Status Calls

Calls with your account manager to review campaign process and ensure that you are always up to take will happen every week. Our inbound marketing agency is dedicated to clear communication.

HubSpot Partner Agency Training & Support

Being a HubSpot Partner Agency allows Roketto access to exclusive training courses, resource tools and support to ensure each project is a win.

Frequently Asked Questions

This will vary depending on the project, and your preference. However we have very clear guidelines with our partners around attending scheduled meetings, and providing access to required materials and platforms. The better your communication, the better job we can do.

A main responsibility of our marketing strategies is to immerse themselves into your business. This research allows us to get to your know business on a whole different level. However, for some industry specialized topics, we may require more assistance from you.

SaaS marketing is different than other marketing campaigns because we are marketing a service, not a tangible product. Because of this, the SaaS sales cycle can be a rapid process. Through our experience as a SaaS marketing agency as well as a HubSpot partner, we’re creating marketing campaigns that deliver SaaS companies success.

Nope! We’re very clear from day one that it takes time to see results, which is why we work with our clients on a 12-month basis. However, we understand things change, and won’t hold you hostage to a lengthy contract. If you need to leave, we’ll respect that, though we do ask for a proper heads-up.

A solid value-added reseller business model is a way for you to get noticed while simultaneously lowering costs and increasing your reach. To learn more about Value-Added Resellers, read our blog post "Should You Create a Value-Added Reseller Business Model?"

Ready To Grow Your Business?

Recent SaaS Articles

The Importance of SaaS Branding

Building a strong brand for your software as a service business will help set you apart from the competition. Although it’s often difficult to measure the effectiveness of a solid branding related marketing strategy, it’s still definitely worth it to keep your company at the forefront of the minds of your current and potential customers. This will help your business become a recognizable name in your niche and you’ll be known as a dominant player in your market.

[Read Article]

Should You Create a Value-Added Reseller Business Model?

If you thought that building a successful SaaS product would be enough to have a profitable SaaS company, the odds are that you’ve already learned you were sorely mistaken. Having a great SaaS product won't do anything towards building a successful business if you aren't able to get it out to your target market. The mantra “if you build it they will come” may sound great in the movies -- but in SaaS, distribution is the key.

[Read Article]

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